The Ambivalence of Social Health Information
A recent study by PwC Health Research Institute reported that 90% of the participating millennials in the study said that they trust health-related information on social networks. Also, forty percent of the study participants reported that the information they find on social media shapes their approach to diet and exercise, and even their choice of physician. In this talk, we will explore how much impact social media and networks have on public’s health and medical related perception and behaviour.
Ebrahim Bagheri is a Canada Research Chair in Software and Semantic Computing, an NSERC Industrial Research Chair in Social Media Analytics and an Associate Professor in Electrical and Computer Engineering at Ryerson University. His work has produced leading computer software technologies that help machines understand the meaning and make sense of user-generated content, such as social network and media information. His research explores, from a computational perspective, how users’ interests are shaped on social networks, how communities are formed and can be detected and how opinions are expressed and propagated.