@article{itpro2015, author = {Jelena Jovanovic and Ebrahim Bagheri}, title = {Electronic commerce meets the Semantic Web}, journal = {IEEE IT Professional}, year = {2015}, url = {http://www.computer.org/web/computingnow/itpro}, abstract = {Today's online retailers are facing many challenges, some of which are related to the efficient and effective integration, use and ma intenance of product and customer data.Technologies that make e-commerce data machine comprehensible could greatly assist in overcoming e-commerce data management challenges. In this paper, we look into the intersection of Semantic Web technologies and B2C e-commerce, and explore the benefits that can be reaped by both online retailers and customers. In particular, we propose a systematic framework that highlights why and how the adoption of Semantic Web technologies can enhance B2C applications and platforms. The framework is intended primarily for e-commerce decision makers and practitioners, to help them make more informed decisions on how to address e-commerce data management challenges using Semantic Web Technologies.} }